Annual increases at most large employers are set by a merit budget agreed months in advance — a percentage of payroll allocated down through divisions and teams before any individual is named. Your rating then determines your share of an already-fixed pool rather than the size of it. That is why the letter feels disconnected from the year you had, and why the only comparison that matters is your increase against inflation and against your band position.
What the number usually is, and what it means
Most annual increases at large employers cluster in a narrow band that has more to do with the payroll budget than with any individual. The figure is set at the top as a percentage of total payroll, allocated down through divisions and teams, and only then divided among people according to their ratings. The pool is fixed long before any name is attached to it.
That sequence explains almost everything people find frustrating about raise letters. By the time your manager is deciding what to write, the amount available for the whole team is fixed, and the decision is how to divide it rather than how much it should be in total. Your manager is dividing rather than deciding the amount.
It also explains why a genuinely excellent year sometimes produces a modest number. If the pool is three percent and the difference between a strong rating and an average one is a point or two, an exceptional year moves you from three to five rather than from three to fifteen. The ceiling is the pool.
The comparison that matters
Comparing your raise against a colleague’s is the least informative comparison available, and it is the one everybody makes. Two considerably more useful comparisons exist instead of it. Both of them take about a minute to run.
The first is against inflation, because that is what determines whether your real pay went up or down. An increase below the change in prices is a pay cut in everything except the letter, and several consecutive years of it compound into a substantial one. Cumulative price growth over recent years has been large enough that this is not a theoretical concern.
The second is against your position in your band. A three percent increase means something different for somebody near the bottom of their band than for somebody near the top, because the first has room to keep receiving them and the second is approaching a ceiling that percentage raises cannot pass. Band position changes what any given number means.
Three things decide your number before performance does
The merit budget itself is the first, and it is set by finance rather than by anybody who has met you. It reflects the company’s year, the sector, and what competitors are doing rather than what you did during the year. Finance sets that figure without ever meeting anybody.
The allocation down through the organization is the second. Divisions and teams receive shares of the pool, and a team in a division that had a difficult year has less to distribute regardless of how the individuals in it actually performed. Allocation happens well above the level of people.
Your position in the band is the third and it is the one people least expect. Many pay structures deliberately give larger percentage increases to people low in their band and smaller ones to people near the top, on the reasoning that the first group is being moved toward the market rate and the second is already there. Two people with identical ratings can receive different percentages for that reason alone.
Why the letter feels smaller each year
There is an arithmetic reason a steady percentage feels less impressive over time, and it is worth understanding rather than resenting. Early in a career, a percentage of a low base is a small sum but a large proportional change, and it usually arrives alongside promotions that are doing the real work early on. The percentage itself was never the main event.
Later, the same percentage on a higher base is a larger sum in dollars while promotions have become less frequent. So the total annual change slows even though the percentage has not moved, because the step increases that used to sit on top of it have stopped arriving as often as they did. The slowdown is in the steps rather than the percentages.
The other reason is band position. As you approach the top of a band, employers frequently reduce the percentage deliberately, which means the slowdown is partly a designed feature rather than a judgment about your work at all. Knowing that changes how to read a modest letter.
The check to run every year
Three numbers, once a year, and it takes about twenty minutes. Your increase as a percentage. The change in prices over the same period. And where your new salary sits against the published range for your occupation in your metro.
Those three together tell you whether you gained ground, held it, or lost it — which is a question your raise letter cannot answer on its own because it contains only one of the three figures you need. The other two you have to find yourself.
Then add the fourth if you can get it: where you sit in your employer’s own band, which in several states you are entitled to request. That tells you how much room remains before percentage increases stop being able to help you at all. That is the number that decides your next move.
What a raise cannot do
A raise cannot close a gap created by a low starting salary, and this is the part worth internalizing. Percentage increases preserve proportions by construction, so two people who started four percent apart and received identical raises are still four percent apart a decade later — and further apart in dollars every single year. Percentage raises cannot undo what percentage raises created.
It also cannot move you past the top of your band. If your salary is near that ceiling, the annual conversation has almost nothing available to it, and pursuing a larger raise is spending effort against a structural constraint rather than a judgment about you personally. Arguing harder against a structure does not move it.
Both of those point at the same conclusion. The things that produce large changes in pay are level changes, employer changes and specialization — and the annual raise is not one of them, however well the conversation itself goes. Expect the annual cycle to hold your position rather than improve it.
How to influence the number you get
The timing matters more than the argument. Merit budgets are set and allocated months before letters are issued, so a case made in the week before your review is arriving after the decision is essentially made. Raise it during the cycle when your manager is still arguing for their allocation.
The argument that works is about placement rather than merit. “Here is where I sit in the band and here is the market range for this role” is a question about how you have been slotted, which a manager can act on. “I had a good year” competes with everybody else’s good year for the same pool.
And scope beats performance every time. If your responsibilities have genuinely grown — a departed colleague’s work, a system nobody else runs, people to manage — that is a case for a level change rather than a share of the pool, and level changes are where the real money in a career sits. Scope growth is a level argument rather than a merit one.
When a small raise is the right answer anyway
Sometimes it genuinely is, and it is worth recognizing those situations rather than treating every modest number as a failure. If you are new in a role and still growing into it, a market-rate salary with a modest increase is a reasonable place to be.
If the company is having a difficult year and the pool is small for everybody, your number is a fact about the business rather than about you — and a manager who says so plainly is being honest rather than evasive.
What is not acceptable is a pattern. Several consecutive years below inflation, with no explanation and no movement in band position, is a signal about where you are working rather than about how you are performing. That is the point at which the answer is external rather than internal.
Common questions
How is my annual raise actually decided?
A merit budget is set as a percentage of payroll months in advance and allocated down through divisions and teams. Your rating decides your share of that fixed pool rather than its size.
Why did a great year produce a modest number?
Because the pool is the ceiling. If it is three percent and ratings move you a point or two, an exceptional year takes you from three to five rather than from three to fifteen.
What should I compare my raise against?
Inflation, which decides whether your real pay rose or fell, and your position in your band, which decides whether percentage increases can keep helping you.
Why do two people with the same rating get different percentages?
Band position. Many structures deliberately give larger increases low in the band and smaller ones near the top, on the reasoning that the first group is being moved toward market.
Why does the letter feel smaller every year?
Because promotions used to sit on top of it and have become less frequent, and because employers often reduce the percentage as you approach the top of a band.
What can a raise never do?
Close a gap created by a low starting salary, since percentages preserve proportions — and it cannot move you past the top of your band.
When should I make my case?
During the cycle, while your manager is still arguing for their allocation. A case made the week before your review arrives after the decision is effectively made.
What argument works?
Placement rather than merit. Where you sit in the band against the market range is something a manager can act on; a good year competes with everybody else's good year.